Mombasa farmer sells rabbits cheaply, beats rivals to make profit

A Mombasa County farmer, who decided to sell rabbit at cheaper prices than competitors, is reporting profits because of timely disposal.

Justin Magiri says delayed selling of the animals adds no significant value other than eating into the profit.

Farmers from Machakos, Kiambu and Kisii counties, who have spoken to Farmbiz Africa, sell one kilo at Sh1,000. His competitors from Mombasa and Taita-Taveta counties-his home, do the same. But Magiri sells the same quantity at Sh700.

Rabbits mature after about five months while giant breeds may go up to seven months.

“Mature rabbits do not add value to the farmer by overstaying. Selling them after attaining four or five kilos gives a good return of investment. High prices make buyers to look for other alternatives or buy fewer rabbits,” he said.

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It costs Magiri Sh450 to raise a bunny-young one of a rabbit- to maturity. Getting Sh250 from every kilo is better than waiting for three or four months more to get Sh300 extra. 

That means a four kilo animal earns him Sh2,800.

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Bamburi’s Naivas Supermarket and the many high-end hotels in Mombasa’s North Coast region are his major buyers. At the moment, he has 380 rabbits, which he feeds on pellets from Unga Feeds. 

Magiri prefers commercial to traditional twig feeds because of the balanced nutrients. Occasionally, he feeds them on twigs for supplementation.

Rabbit meat is used in making sausages in most supermarkets while hotels may roast is (nyama choma) or boiled.

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At one given time he sells between 40 and 50 rabbits for meat.

H also sells pregnant rabbits at Sh5,000. The gestation period for rabbits is 28-30 days.

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He can be reached on +254726781242

PHOTO: Justin Magiri attends to his rabbits at the Mkoma Show Ground, Mombasa on September 3, 2016 during the Mombasa International Agricultural Society of Kenya Show. He sells rabbits at cheap prices, and still makes profits. PHOTO BY LABAN ROBERT.