Farmbizafrica.com was started in 2010 with the mission of equipping Kenyan and East African smallholders and peri-urban farmers with vital information to secure commercial success.
The news service covers breakthroughs in seeds, pest control, farming methods, new markets, and high-return agribusiness formulas.
With now more than 300,000 web service views a month, it has become a leading source of agricultural news for African farmers, further driven by active social media platforms. These see FarmBizAfrica achieve an additional 700,000+ impressions a month on Twitter, and an average reach of over 500,000 a month on FaceBook.
FarmBizAfrica news is predominantly read by readers aged 18-45, who make up 70 per cent of it audience. Our readership is actively engaged with FarmBizAfrica and its social media accounts.
FarmBizAfrica has won five international awards: the East Africa Community (EAC) media awards – winner, agriculture and food security journalism award; CNN Award – African Journalist awards – environmental award winner; NEPAD planning and coordination agency award for ICT and agriculture reporting in Africa; Food and Agriculture Organization Award – winner of World Food Day media award in Kenya; African Climate Change and Environmental Reporting (ACCER) finalist.
Jenny Luesby, the Publisher is an award-winning ex-Financial Times, BBC and EIU journalist. In Kenya since 2006, she was launch consultant for Nation Media Group’s Business Daily.
Japhet Ruto (Journalist) holds a degree in communication and journalism from Moi University. He previously worked at the Standard Media Group and Transparency International Kenya, before joining Farmbiz Africa in July 2017.
Oyugi Zablon (Journalist) holds a degree in communication and media technology with IT from Maseno University. He has been a member of the Kenya Correspondent Association (KCA) since 2015.