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    Former security guard earns 10× more through sugarcane value addition

    SugarcanejuiceJeffSelemboNakuruLaban

    An entrepreneur who quit his job to venture into sugarcane value addition is now earning at least Sh10,00 in profits daily, 10 times more income from his initial career.

    Twenty seven year old Dominic Jisemba makes sugarcane juice, a business he started in January this year after quitting a security job at Alasraya Security Company in Qatar which was earning him Sh41,000 monthly.

    “A family friend from Kenya advised me to venture into sugarcane juice production because he felt there was ready market and demand,” said Jisemba.

    A research by Joaquim Mauricio Duarte, a scientist, on health benefits of sugar revealed that a natural compound found in sugarcane juice was shown to reduce the growth of human cancer cells.

    The research further said that this compound was most effective against colon cancer cells and multidrug resistant breast cancer. Sugarcane juice is therefore beneficial to consumers with statistics revealing that cancer deaths have doubled over the last five years from 20,000 to 40,000 according to the Kenya Cancer Network of Organisations.

    Having saved Sh87,100 from his security job in Qatar, he procured basic materials for his then to be production business: a machine at Sh80,000, sugarcane at Sh3000, jinja at Sh800, lemon at Sh500 and plastic cups at a cost of Sh500.

    “Two months into the business, I still did not have a specific working space because I used to move depending on where the demand was high,” said Jisemba.

    After a two-day training at a local shop in Nairobi where he bought the machine, the entrepreneur employed four people to help in cleaning sugarcane and welcoming visitors.

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    “I pay my employees Sh1000 a day as per our contract basis. We make a staff of five and work together regardless of who is the boss and who are the employees,” said Jisemba.

    Jisemba grinds 70 pieces of cane in a day which yields 700 glasses of juice. A 200ml glass of juice goes at Sh50 while a 500ml glass cost Sh100. One sugarcane retails at Sh30.

    The graduate from Nairobi aviation collage now engages in a field related to what he graduated in; catering.

    “I make a profit of Sh10,000 a day after settling all production costs and my employee’s salaries. It is an initiative I was not sure about while I started but now caters for my bills and expenses,” said Jisemba.

     Just as many business personnel opt for customer satisfaction as their first priority, Jisemba is not an exemption. He believes that his clients are the reason he wakes up in the morning to grind sugarcane and extract juice.

    “I get my clients from church gatherings, social events, referrals and the Nairobi International Trade fair (Agricultural show),” said Jisemba.

    His main challenge comes in when sugarcane retailers become inconsistent and fail to deliver his order on time despite him having paid for all expenses.

    “Every business has its own shortcoming. At times my business runs smooth and at times it’s tough. Sugarcane market in Nairobi is unreliable and sometimes we order sugarcane from retailers in Kisii County who supply a maximum of 600 pieces on a lorry for one order,” said Jisemba.

    Apart from sugarcane juice, Jisemba does exhibition and markets grill pans and duster mops. He uses the earnings secured from the exhibitions to order extra sugarcane which bails him out during sugarcane shortage in the market.

    “I sometimes sell the extra stock of sugarcane to friends especially when the market is dry. I sell them at an added cost of Sh6,” said Jisemba.

    In five years-time, he wishes to expand his business, buy other machines and employ more staff for efficient running of the business.

    “I want to create employment and at the same time distribute more sugarcane juice to various parts of the country,” said Jisembe.

    The Umoja based entrepreneur advices youths to invest in sugarcane juice business because it has a ready market and few health benefits.

    Dominic can be contacted on +254 718 216 271

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