FarmBizAfrica began, in 2011, as the first news website for smallholders in Africa. Everyone said, at the time, farmers would not get farming information from the internet. It gained the largest farming audience on the continent, won 17 media awards, including from the United Nations and the East African Community, and inspired a new genre of smallholder media.
Today, FarmBizAfrica is building a training and market infrastructure for African agriculture. It has recently launched the HarvestMAX app, for farmers to find the highest-income crops for their soil and local climate and get instructions on growing them successfully. It has been commissioned by industry associations and private exporters to create the first training courses for its forthcoming online FarmSchool, and is launching an ecosystem of over 10 technical tools for smallholders during 2026. In case you were wondering, everyone says farmers won’t use them.
Our mission is to drive knowhow, accelerate behaviour change, promote farmer wellbeing, and achieve SDG goals through innovation in information.
Farmer engagement
We reach up to 3.75 million farmers a month, with 55% of our users in Kenya. Our next 10 largest user bases are in: Nigeria, Uganda, South Africa, Zimbabwe, Tanzania, Ethiopia, Zambia. Malawi, Somalia, and Ghana.
Our online user engagement is exceptionally high at an average 4 minutes and 58 seconds per visit. This puts us in the top 1%-2% of all B2B information services globally, 171% higher than the average for B2B information and news, and 223% higher than the average for B2C information services.
88.8% of our polled users report they have adopted farming improvements from FarmBizAfrica
69.2% of our readers say they have increased their income over 20% from just a single FarmBizAfrica change
30% say they have made more than five FarmBizAfrica farming changes.
We estimate FarmBizAfrica adds $322m to farmers’ annual incomes in every month of its operation.
Our operation and ethos
We are a family business, founded in Kenya, but now operating from the Netherlands, UK, and across Africa. We form long-term partnerships, rate those who challenge us the most, and have zero commitment do doing things that have been done for decades, but never worked
Our team
Knowledge team
Business team
