Est. 2011 · Nairobi
The first news website for smallholders in Africa.
Everyone said, at the time, farmers would not get farming information from the internet.
FarmBizAfrica went on to gain the largest farming audience on the continent, win 17 media awards, including from the United Nations and the East African Community, and inspire a new genre of smallholder media.
Our story
From newsroom to infrastructure
Today, FarmBizAfrica is building a training and market infrastructure for African agriculture. It has recently launched the HarvestMAX app, for farmers to find the highest-income crops for their soil and local climate and get instructions on growing them successfully.
It has been commissioned by industry associations and private exporters to create the first training courses for its forthcoming online FarmSchool, and is launching an ecosystem of over 10 technical tools for smallholders during 2026.
In case you were wondering, everyone says farmers won't use them.
Our mission
Drive knowhow, accelerate behaviour change, promote farmer wellbeing, and achieve SDG goals through innovation in information.
Farmer engagement
An audience that acts on what it reads
higher engagement than the average B2B information and news service
of readers report raising their income over 20% from a single FarmBizAfrica change
say they have made more than five FarmBizAfrica farming changes
Our next 10 largest user bases after Kenya: Nigeria, Uganda, South Africa, Zimbabwe, Tanzania, Ethiopia, Zambia, Malawi, Somalia, Ghana.
Operation & ethos
A family business with no patience for 'how it's always been done'
We are a family business, founded in Kenya, now operating from the Netherlands, the UK, and across Africa. We form long-term partnerships, rate those who challenge us the most, and have zero commitment to doing things that have been done for decades but never worked.
Our team
The people behind FarmBizAfrica
Leadership
- Jethro TiemanCEO & Co-Founder
- Jenny LuesbyChief Information Officer & Co-Founder
Knowledge team
- Antynet FordJournalist
- Michael TsumaVideographer
- Marian AchiengJournalist
- Peter ChangtoekJournalist
- Wanderi KamauJournalist
Business team
- Paul WiemannHead of Partnerships
- MaryAnne MusiloPR Executive
Want to work with us?
Agribusinesses, NGOs and researchers can commission surveys, focus groups and data services through our research team.