Research & Data Services

Reach millions of smallholder farmers.

FarmBiz Africa runs surveys, focus groups and market research for agribusinesses, development partners, and academic researchers drawing on a monthly audience of 3.75M farmers across 10+ countries.

Farmer surveys

Quantitative surveys delivered via WhatsApp, SMS and web to representative farmer samples across East Africa.

Focus groups

Moderated in-person and virtual sessions with segmented farmer groups, value chain, gender, region and crop-specific.

Market research

Price monitoring, adoption studies, willingness-to-pay, and end-user product testing across agri-inputs, machinery and finance.

Data access

Anonymised, aggregated farmer datasets and dashboards for researchers, funders and product teams.

Who works with us

  • Agribusinesses launching or refining products for smallholders.
  • NGOs and development partners measuring program impact.
  • Academic and policy researchers needing high-quality field data.
  • Investors doing due diligence on Africa-focused agri-food ventures.

All research is designed with local enumerators, translated into English and Swahili (plus regional languages on request), and delivered with clean, publication-ready outputs.

Request a proposal

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