Selina Wamucii, a mobile platform that shortens the agricultural supply chain in Kenya, reducing food wastage and boosting farmers’ incomes, is set to get a $100,000 (approximately Sh1m) major boost from global social impact programme Expo Live, run by organizers of the next World Expo, Expo 2020 Dubai.
Some 60 per cent of food produced by smallholder farmers in Africa never reaches the market due to supply chain inefficiencies. Selina Wamucii’s mobile platform aims to improve the agricultural supply chain by enabling buyers and exporters to source fresh produce directly from smallholder farmers, even without access to the internet.
By shortening the supply chain, Selina Wamucii’s mobile platform passes efficiency savings on to both smallholder farmers and buyers, while ensuring a greater proportion of fresh produce reaches the market.
Oroko said: “Both Gaita and I saw the challenges faced by our parents so we studied to become engineers and decided to use our knowledge to help farmers. By enabling users to buy seedlings and better equipment, our platform is helping farmers to become self-sufficient.
“Some of our mango farmers have increased their incomes by 60 per cent, allowing them to pay for medical bills and their children’s school fees. We also see smallholders investing their money back into the farm to increase yields.”
The solution digitises the entire supply chain without requiring farmers to have access to smart phones or the internet. Smallholder farmers can register on the platform by dialling a code from their mobile phones. Selina Wamucii then collects data relating to location, produce type, volume and projections to match farmers with the right buyers.
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When large-scale exporters place orders, Selina Wamucii sources produce from farmers according to their location. The company contracts agents to collect and deliver the harvests, as well as to train and monitor registered farmers.
More than 3,000 smallholder farmers are registered with Selina Wamucii. The company said mango farmers who were previously earning $100 per year are now making an average of USD 160 per year.
Selina Wamucii will use the Expo Live grant to further develop its mobile platform and to acquire best practice and organic certifications to open up new markets and achieve even better prices for farmers.
The grant will also be used to recruit an additional 2,000 farmers to the platform, enabling Selina Wamucii to more than double its acceptance rate for buyers’ requests from the current 2.4 per cent to at least 5 per cent.
Selina Wamucii was founded in June 2015 by John Oroko and Gaita Kariuki, both of whom were born and raised in smallholder families. The company is named after the co-founders’ mothers.
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Expo Live is Expo 2020 Dubai’s innovation and partnership programme and has an allocation of USD 100 million to back projects that offer creative solutions to pressing challenges that impact people’s lives or help preserve the planet – or both. Organisers are looking for projects that would not reach their full potential without its support.
Launched in January 2017, Expo Live has several programmes. The flagship global Innovation Impact Grant Programme provides up to USD 100,000 per successful initiative, to be made available incrementally as the project meets ongoing conditions. Projects are also supported with business guidance and promotion, and may have the chance to showcase their work to many millions of visitors at Expo 2020 Dubai.
Yousuf Caires, Vice President – Expo Live at Expo 2020 Dubai, said: “Selina Wamucii addresses all of Expo 2020 Dubai’s subthemes – Opportunity, Mobility and Sustainability – by enhancing opportunities for farmers, reducing food waste by improving access to fresh produce, and contributing to a more sustainable agricultural industry.”
He continued: “Expo Live is based on a firm belief that innovation can come from anywhere to everyone. This is a major component of our redefinition of what a World Expo can and should do: tap into its convening power well before the event to enable problem-solvers around the globe to promote innovation and build partnerships that leave a lasting legacy not only in the UAE and the region but across the world.”
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Selina Wamucii is the latest Kenyan project to benefit from Expo Live, after Eco Fuels Kenya, a start-up that is using oil from the nuts of croton trees to produce energy, received a grant during the programme’s first cycle.
Expo 2020 Dubai will take place from 20 October, 2020 to 10 April, 2021 and will be the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region. It will be a festival of human ingenuity that gives a glimpse into the future, guided by its three pillars: Opportunity, Mobility and Sustainability.
To date, Expo Live’s Innovation Impact Grant Programme has attracted more than 2,300 applicants from 136 countries. Following a rigorous evaluation process, which included live presentations in Dubai, 70 grantees from 42 countries have joined Expo Live’s community of Global Innovators, including these new members from the third cycle.
ABOUT EXPO 2020
Expo 2020 Dubai is guided by the belief that innovation and progress are the result of people and ideas combining in new ways. For six months from 20 October, 2020, Expo aims to bring together 180 countries and millions of people to celebrate human ingenuity: ‘Connecting Minds, Creating the Future’.
During the six months from 20 October, 2020 to 10 April, 2021, we expect millions of people to visit Expo
About 70 per cent of all visitors are anticipated to come from outside the UAE – the largest proportion of international visitors in Expo history
We aim to create and deliver an inclusive and global Expo with more than 200 participants, including nations, multilateral organisations, businesses and educational institutions
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Expo 2020 also has an ambitious volunteer programme, which aims to include more than 30,000 volunteers from a wide range of ages, nationalities, cultures and backgrounds
The Expo site covers a total of 4.38 sqkm, including a 2 sqkm gated area. It is located adjacent to Al Maktoum International Airport in Dubai South
Expo 2020 Dubai is the first World Expo to take place in the MEASA (Middle East, Africa and South Asia) region
ABOUT WORLD EXPOS
In 1851 the Crystal Palace was the centrepiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, coalesced to create a big idea of nations meeting nations in shared technological and commercial progress.
In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.
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World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation .
Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.